BOARD OF DIRECTORS
Flexible Workspace Australia Board of Directors
Meet our Board of Directors. Each Director brings vast experience and is highly respected within the flexible workspace industry. Together they share our core values and are committed to our vision.
Brad Krauskopf is the founder and CEO of Hub Australia which has grown to become Australia’s largest privately held coworking operator. Targeting the premium end of the market, Hub is known for its high levels of customer service, quality fit outs and a hospitality-inspired offering that helps customers grow their businesses by attracting and retaining the best talent. Hub is a Bcorp, recognised as an employer of choice in the Great Places to Work rankings and all of its workspaces are certified carbon neutral. Brad is also the founding Co-chair of Flexible Workspace Australia, the peak-industry body for flexible and coworking space in Australia.
Fiona Mayor founded The Thrive Network in 2017 with her partner to create a space that they would love to come to work to everyday. Thrive has grown into a burgeoning community of SMEs, creatives, ASX listed companies and freelancers. The glue that holds them all together is the team at Thrive. Fiona’s background is in marketing and advertising after spending 7 years at The Age in Melbourne overseeing the client side transition from print to digital advertising. She left The Age in 2006 to start her own digital marketing agency, Pop Media & Design Services, which she still runs today. She has two children, two rescue dogs and loves cupcakes.
Fiona holds a Bachelor of Arts degree (Fine Art) from Monash University and studied Aesthetic and Technical Photography at RMIT and is a founding director and Co-chair of Flexble Workspace Australia.
Clive Dale is Australia’s leading independent advisor on flexible workspace and business-centric property amenity.
He is a futurist, with a particular focus on the development of workplace solutions that create significant competitive advantage for developers, landlords, occupiers and flexible workspace operators.
He has driven property solutions for customers and clients for more than twenty years, and his delivery experience and thought leadership spans commercial, industrial and retail sectors for owners, tenants, governments and not-for-profits.
He and his business partner/wife share a house with a wild rabbit, three mostly grown-up kids and a string of house guests.
James is the Director of Alidade Australia, supporting Alidade’s growth within APAC. Alidade fundamentally believes that the future of Corporate Real Estate exists in an environment where flexibility is central to both supply and demand. James’ career experience ranges from technology in professional sports & infrastructure consulting to international office developments for NBCUniversal and workplace strategy for WeWork in New York.
Having seen the impact the flex industry can have, Alidade started to service Occupiers, Owners & Operators, navigating the implications of hybrid and flexible work. At its core Alidade is a data analytics company, simulating occupancy and using economic principles of real estate to find optimal solutions based on changing work patterns.
Michael Benson is a very active member of the coworking community. Michael is a founder and joint CEO of workspace365 and has driven the growth and development of this business from a single site in Victoria 5 years ago to 19 sites across Melbourne, Sydney, and Brisbane. Michael is also a qualified Australian Chartered Accountant and has been involved in the coworking and serviced office industry for over 20 Years. Michael’s serviced office experience included being a partner in Corporate Executive Offices, which was one of the largest serviced office groups in Australia until its sale in 2014 to Regus as well as a period at Regus Australia. Michael also enjoys being a member of several not-for-profit councils and boards.
Kate Dezarnaulds founded WorkLife in 2017 to create for herself the coworking community she so desperately needed to balance her consulting work, with her local tree-changing life in Berry NSW. Since then WorkLife has grown to a community of 70 members across three South Coast sites- Berry, Kiama and Coledale. Kate’s background is as a consultant, connector and advocate who has worked with cultural organisations, not-for-profits and social ventures to increase the financial value of culture.She has previously been a Board Director for Underbelly Arts, The National Trust of Australia, Art Month Sydney and the South Coast Tourism Board. She was also the Head of Partnerships for TEDxSydney for 7 years. Kate will be commencing as Co-Chair of FWA on 1st July 2023.
Jacob Feenstra is General Manager Australia for The Executive Centre (TEC), a regional market leader in premium and CBD centric flexible workspace, with 170 locations across Asia Pacific, and the Middle East.
For TEC Jacob leads the operation of the Australian business, supporting both enterprise and corporate SME business, through seamless workspace solutions and corporate hospitality delivered by a team of dedicated industry professionals.
As an active member of FWA, he currently focuses on event programming and is passionate about connecting people and growing the collective flexible workspace sector in Australia.
Letitia Hope is an Strategy and Experience Specialist, passionate about innovating workplace experiences across assets, she strives to create workplaces that connect people and encourages them to thrive, consistently driving ISPT as the workplace partner of choice. With a Masters in Positive Psychology from Melbourne University, post graduate qualifications in Change Management and qualifications in Marketing and Sociology, Letitia believes in driving successful partnerships to build connected communities that inspire.
Letitia is highly experienced in launching dynamic marketing campaigns that endeavour to increase beneficial partnership ecosystems. With strong industry networks, engaging advocacy approaches and natural skills for managing stakeholder relationships, to achieve positive impacts for people, places and planet. She is an accomplished thought leader and experienced spokesperson, having been invited to speak at industry events and participate in expert panels.
An advocate for diversity, Letitia is dedicated to implementing workplace strategies that add value to all people’s lives, their progression and their wellbeing through analysing new research and understanding future trends.
Tony Melhem has extensive business, franchise and government experience and is the founder of Coworking Hub in Ryde, which is a flexible shared office and creative space for individuals and teams. Tony has been passionate about creating a community of likeminded people with a focus on personal growth and wellbeing.
He is also founder of Coco Cubano which is a franchised a hospitality group. Since 2018 Tony has been serving on the Young Presidents Organisation (YPO) Executive Committee (ExCo) Sydney Pacific Chapter. Currently Tony is also serving as the ‘Learning Officer’ on the ExCo.
Prior to running his businesses, Tony worked in senior state and local government management positions for the New South Wales (NSW) State Government as the Media & Communications Manager and Spokesperson for both the NSW Ministry of Transport and State Transit Authority of New South Wales.
Tony holds a Masters of Management post graduate degree and a Bachelor of Communications double major graduate degree in Media Studies and Public Relations.