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Building Community around Purposeful Brands – Melbourne

25 May 2023 @ 5:00 pm - 7:00 pm

Building Community around Purposeful Brands

Matt Jones is Co-Founder and Brand Director at Four Pillars Gin, a passionate supporter of Flexible Workspace Australia.

Four Pillars was founded by Matt, Stu and Cam in 2013, and is today the leading craft spirits brand in Australia.

At the heart of the Four Pillars brand has been a commitment to making the world’s best gin (obviously enough) and, somewhat less obviously, treating gin drinkers as family and seeking to build community amongst their customers.

Matt is one of Australia’s most in-demand speakers and thinkers on business, brand, strategy and creativity.

In this keynote, hear from Matt Jones on the importance of craft, experiences and community in growing a successful and purpose-led brand. He’ll be bringing gin drinks too.

Date and Time: Thursday 25 May, 5.00-7.00pm

Location: The Commons QV, 3 Albert Coates Ln, Melbourne

Cost: Free for FWA members, $50 for non-members

We appreciate FWA member The Commons kindly hosting this event.


We look forward to seeing you there! – Steph Lamattina, FWA Social Events Chair – Melbourne

Not yet an FWA member? Learn how you can become a member here!


25 May 2023
5:00 pm - 7:00 pm


Flexible Workspace Australia
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The Commons QV
3 Albert Coates Lane
Melbourne, Victoria 3000 Australia
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