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Lunch and Learn: The Hierarchy of Influence – how to sell to anyone

13 July 2023 @ 12:00 pm - 1:30 pm

How to understand and personalise the online experience and tours to close more prospects.

Marcus Corah is a motivational speaker and sales coach specialising in helping businesses connect more deeply with their customers. He has trained many companies around the world to communicate more effectively and persuasively with their customers. In his book, The Persuader, Marcus shows you how to harness the power of emotions to win more business.

In this session Marcus will introduce the Hierarchy of Influence, a model that explains how to use different levels of communication during a sale to turn more prospects into paying customers.

This session will go beyond the traditional approach to selling using features and benefits, and instead you will understand how to unlock the emotional desire the prospect has to fulfil to buy from you.

Marcus will include in his presentation examples of sales processes and strategies specifically for the flexible workspace industry.

Ben Hall, founder of Work Place Media and FWA sponsor, has been working with Marcus and was keen to share what he has learned, and will introduce Marcus.

Date and Time: Thursday 13 July, 12.00-1.30pm

Location: JustCo , Level 19/15 William St, Melbourne

Cost: Free for FWA members, $50 for non-members

We appreciate FWA member JustCo kindly hosting the venue and providing the lunch.


We look forward to seeing you there!

Danny Chan and Sean Lucas, FWA Sales Events Co-chairs

Not yet an FWA member? Learn how you can become a member here!


13 July 2023
12:00 pm - 1:30 pm


Flexible Workspace Australia
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JustCo – 15 William St
15 William Street, Level 19
Melbourne, VIC 3000
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