Strategies for a new era in Flexible Workspace marketing

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Wednesday 24 November 2021
3pm-4pm (AEDST) – Online

Flexible Workspace Australia is pleased to invite you to our upcoming online event Post Pandemic Digital Marketing.

Marketing strategies have changed post COVID. Join us for an interactive panel discussion with Flex Space Marketing experts where we will explore how our industries messaging has changed – why is the office still relevant?

As marketers think about building brands during this year and beyond, what should we take away from the pandemic?

Asking and answering these questions is critical to Marketing success in the months and years ahead.

Join us in this FREE event with panel host Simon Hall, Country Manager of The Hive, as he explores the future of Flex Space marketing with three leading industry thinkers.

Opening remarks and panel facilitator:

  • Simon Hall, Country Manager – The Hive


  • Chelsea Perino, Managing Director, Global Marketing & Communications – The Executive Centre
  • Loren Bartley, Digital Marketing Strategist & Founder – Impactiv8 & Business Addicts Coworking
  • Jessie Glew, Joint Managing Director, WOTSO & BlackWall Limited
Simon Hall


Simon Hall | Country Manager | the Hive Coworking Australia

As Country Manager of APACs largest and most recognised boutique coworking brand, the Hive, Simon leads the expansion across Australia. Currently, with locations in Collingwood (the Hive) and Melbourne CBD (The Cluster).

Before joining the Coworking industry, Simon spent 30yrs in the fitness industry, working in England, New Zealand and Australia.

From hotel health club receptionist to respected industry consultant, Simon has worked as the General Manager of Fitness & Marketing at the YMCA, creator of the Australian & New Zealand Fitness Industry Survey, board member of New Zealand’s peak fitness industry body – Exercise NZ and fitness app developer in partnership with Fitness Australia.

With a passion for exercise and his local community, Simon has volunteered as a surf lifesaver on Bondi Beach for many years.

Chelsea Perino


Managing Director, Global Marketing & Communications at The Executive Centre

With an undergraduate degree in Anthropology and Linguistics from NYU and after a four year solo trip around the world, Chelsea Perino first discovered her love for advertising in Cape Town, South Africa. There, Chelsea spent two years running all things marketing related for an experiential marketing startup, before returning to New York to complete her MA in Public and Organizational Relations.

Since then Chelsea has worked in advertising both in New York and most recently in Seoul, South Korea, leading digital strategy for a global mobile communications brand. Now based in Hong Kong, Chelsea is the Managing Director, Global Marketing & Communications at The Executive Centre, Asia’s leading premium flexible workspace provider.

Chelsea is passionate about organizational culture and believes that creating a dynamic and collaborative working experience positively affects team morale, productivity, and fosters community. Through a newly developed global marketing strategy and complete re-brand, her goal is to establish The Executive Centre as the leader in workspace experience, community and corporate-culture facilitation.

Loren Bartley


Digital Marketing Strategist & CEO of Impactiv8 | Owner of Business Addicts Coworking

Loren Bartley is a Digital Marketing Strategist and high energy entrepreneur, owning and managing three successful businesses simultaneously.

Her Digital Marketing Agency, Impactiv8, takes clients from earning $20,000 per month from Facebook & Google Ads when doing it themselves, to over $100,000 per month when working with her team. They are able to significantly increase return on ad spend because they understand that for those campaigns to be successful in the long run, your whole marketing funnel needs to be optimised.

In 2018, Loren launched Click Engage Convert, Australia’s premier Digital Marketing conference and at the beginning of 2019 she setup Business Addicts Coworking, a Coworking space in Melbourne’s west.

Loren has so much knowledge, expertise, passion and enthusiasm when it comes to helping businesses leverage the power of digital marketing and passes that on via her top-rated podcast, Business Addicts The Podcast, online training programs and as a highly sought after speaker.

Jessie Glew


Joint Managing Director and Chief Operating Officer of ASX listed BlackWall Limited (ASX:BWF) and its funds, in particular ASX listed WOTSO Property (ASX:WOT)

Jessie has over 10 years experience in the property industry and was part of the team that founded WOTSO WorkSpace. Prior to her appointment as Joint Managing Director, Jessie was Chief Operating Officer at BlackWall. She has a Bachelor of International Communication from Macquarie University.


Register Now For This FREE Online Event

Flexible Workspace Australia is pleased to invite you to our upcoming online event Post Pandemic Marketing.

RSVP by: 21 November, 2021


EST. 2021


Flexible Workspace Australia is the peak body for coworking and flexible workspace providers and partners across all cities and regions of Australia

“The Future Is Flex” and the demand for it as a real estate vertical is rising rapidly. In 2019 flexible workspaces accounted for 2.5% of all net lettable commercial area. Forecasting has it surging to north of 30% over the next decade and for that a peak body needed to be created.

Flexible Workspaces Australia offers a platform for its members to interact, collaborate, support and thrive together as one entity. Through extensive programming of professional development events, workshops and seminars, we help our members foster closer relationships within the network and set them up towards more opportunities for growth and success.

Our members can contribute towards building a diverse network of flexible workspace locations that spans across Australia. Moreover, our members can work together to create enticing workplace solutions for businesses of all industry backgrounds and business sizes.

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