Brand Resources
FWA Brand Guidelines
Download official logos, colours, and messaging tools to represent Flexible Workspace Australia consistently.
Why it matters
Protecting a trusted national brand
A consistent visual identity helps members, media and partners recognise FWA across every touchpoint.
Following the guidelines protects the trust we've built as the peak body for flexible workspaces.
When members use FWA assets correctly, the whole industry benefits from a stronger collective voice.
Colour palette
Brand colours
Use the FWA palette consistently across every brand touchpoint.
Primary Green
--brand-primary
Primary buttons, links, key CTAs.
Primary Light
--brand-primary-light
Hover states and gentle accents.
Primary Dark
--brand-primary-dark
Footer background, active states.
Accent Gold
--brand-accent
Use sparingly — badges and highlights.
Foreground
--foreground
Headings and primary text.
Background Alt
--background-alt
Section backgrounds and surfaces.
Typography
One typeface, two roles
Inter is our only typeface. Use it for everything from headlines to long-form copy.
Headings
Inter SemiBold · Bold
Flexible Workspace Australia
Body
Inter Regular
Flexible Workspace Australia supports the growth of coworking and flexible workspaces nationwide, advocating for members and the wider industry.
Logo usage
Using the logo correctly
Do
- Maintain generous clear space around the logo
- Use approved colour variations only
- Keep original proportions intact
- Place on backgrounds with strong contrast
Don't
- Don't stretch or distort the logo
- Don't change the logo colours
- Don't add shadows, glows or other effects
- Don't rotate or skew the logo
- Don't place on low-contrast backgrounds
Voice & messaging
How we sound
Flexible Workspace Australia supports the growth of coworking and flexible workspaces nationwide. Our voice reflects three qualities.
Clear, considered and grounded in evidence. We speak as the peak body for our industry.
Inclusive and warm. We bring members, partners and policymakers into the same conversation.
Forward-looking and ambitious. We champion the future of flexible work in Australia.
Media enquiries
Need something specific?
For interviews, quotes, partnerships, or custom assets, contact our communications team.
Brand FAQ
Common brand questions
Brand kit
Download the complete brand kit
Access logos, colour codes, and messaging resources in one place.